Wednesday, October 5th, 2011
Did anyone else feel a little weird watching a keynote led by someone besides Steve Jobs? I know it’s happened a few times in the last couple years as his health declined, but before there was always a sense that it was a hiatus and he’d be back for the next one. The permanence this time around was almost uncomfortable. Tim Cook is a decent guy I’m sure, and he knows what he’s talking about and where the company is going, but the keynote lacked a certain… flair. Ado. Pomp and circumstance. But hey, there’s a new iPhone, so who cares?
The iPhone 4S has a couple of new features which are pretty cool, but the killer update is the new iOS 5. With fresh touches like complete wireless functionality, Airplay Mirroring, an improved Safari and iMessages (which eliminates the need to use standard text messaging), this iOS is truly the best iOS yet. I know, I know, I sound like a corporate shill. But it really is that next step forward that Apple needed to smooth the creases of the segue into a nearly Jobs-free existence.
Speaking of the device itself, there isn’t a ton of new stuff to get excited about. It’s great that there’s one device for Sprint, Verizon and AT&T instead of different hardware for each carrier, and the upgraded camera will look good. The thing that I’ve heard people buzzing about most however is the addition of Siri voice recognition. I just hope you can change the voice of the magical genie inside that knows everything, because the one they used in the promo is one of the most obnoxious things I’ve ever heard. It kind of sounded like the baby Jesus from that SNL Nativity commercial parody:
Before too long you’ll be hearing the echos of Siri’s voice on every street corner giving directions to the nearest Starbucks or Chipotle. Well friends, if the worst case scenario becomes your reality and you drop your new 4S (or someone drops it for you), we’re here as always to help. As of the product launch we’re ready to fix any iPhone you can throw at us.
Have a super week, everyone. October 14 is almost here.
Monday, August 29th, 2011
Well it’s been almost a week since Steve Jobs, the leading technological visionary of the last decade, resigned as CEO of Apple. And with a few days under our belt to see the ripples in the Apple pond, has much really changed? AAPL took a slight dip in the market, but it doesn’t appear to be anything to panic about if you’re a shareholder. Tim Cook, who has reportedly been a pillar of support for Jobs and has complimented Jobs’ vision casting with real-world business savvy, appears to be in it for the long haul, as the company offered a 1,000,000 share incentive for him to stay on until 2021. I think what Apple fanatics feared as a result of losing Jobs as CEO was that intangible spirit of pursuit, of advancing technology for the masses, of aggressively making the world of portable devices and personal computers more accessible, more convenient, more streamlined. But fear not, minions. Jobs is staying on as Chairman and that means the intangibles should stick around too. It actually seems like the best possible arrangement for the company moving forward, at least from a consumer perspective. Jobs doesn’t get weighed down by the business, but he gets to remain a contributor to the vision. Cook gets to do what he does best- grow an already thriving corporation -and has the creative likes of Jobs and Jonny Ive at his disposal.
Sure, the keynote speeches at developer conferences will be a little less charismatic. The market for black turtlenecks may take a downturn as well. But clearly Apple isn’t going anywhere. There’s surely a backlog of devices to keep the tech world busy for at least a few years, and with the iPhone landing on almost every wireless network available, the incumbent should be so for a while. And if the Steve Jobs intangibles remain intact, there’s nothing to worry about. Have a great week, everyone.
Formerly known as ipodresq, macresq, powerbookresq. iResQ is pronounced "irescue" or "i rescue"
*Information on our 24-hour policy is located in our FAQ section.
iResQ is not affiliated with Apple Inc., and is an independent service and repair entity. All Apple logos used on this site are a trademark of Apple Inc..
Apple, the Apple logo, iPod, iPhone, iBook, PowerBook, MacBook, iMac, Mac Pro, MacBook Pro, and iPad are trademarks of Apple Inc.,
registered in the U.S. and other countries. ResQ Systems, LLC, D.B.A.
Android is a trademark of Google Inc.. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.