Wednesday, October 5th, 2011
Did anyone else feel a little weird watching a keynote led by someone besides Steve Jobs? I know it’s happened a few times in the last couple years as his health declined, but before there was always a sense that it was a hiatus and he’d be back for the next one. The permanence this time around was almost uncomfortable. Tim Cook is a decent guy I’m sure, and he knows what he’s talking about and where the company is going, but the keynote lacked a certain… flair. Ado. Pomp and circumstance. But hey, there’s a new iPhone, so who cares?
The iPhone 4S has a couple of new features which are pretty cool, but the killer update is the new iOS 5. With fresh touches like complete wireless functionality, Airplay Mirroring, an improved Safari and iMessages (which eliminates the need to use standard text messaging), this iOS is truly the best iOS yet. I know, I know, I sound like a corporate shill. But it really is that next step forward that Apple needed to smooth the creases of the segue into a nearly Jobs-free existence.
Speaking of the device itself, there isn’t a ton of new stuff to get excited about. It’s great that there’s one device for Sprint, Verizon and AT&T instead of different hardware for each carrier, and the upgraded camera will look good. The thing that I’ve heard people buzzing about most however is the addition of Siri voice recognition. I just hope you can change the voice of the magical genie inside that knows everything, because the one they used in the promo is one of the most obnoxious things I’ve ever heard. It kind of sounded like the baby Jesus from that SNL Nativity commercial parody:
Before too long you’ll be hearing the echos of Siri’s voice on every street corner giving directions to the nearest Starbucks or Chipotle. Well friends, if the worst case scenario becomes your reality and you drop your new 4S (or someone drops it for you), we’re here as always to help. As of the product launch we’re ready to fix any iPhone you can throw at us.
Have a super week, everyone. October 14 is almost here.
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